EXCERPT FROM ADWORDS INSTANT EXPERT!

Delivery Method

"Delivery Method" is how Google decides when and how fast to show your ads. It is based on your campaign's Daily Budget, and which delivery method you choose.

There are two ad delivery methods in Google AdWords: Standard Delivery and Accelerated Delivery.

Standard. This is the default when you start a new campaign. Google will calculate an estimate of how many clicks you will get based on your daily budget and keyword bidding, and then try to show your ads consistently so that you get impressions evenly throughout the day

Accelerated. This will cause Google to show your ads as frequently as possible based on the number of impressions or search volume for the keyword you're bidding on.

Many new PPC marketers click on “Accelerated Delivery” in the hopes that their ads will show quicker and they will get sales quicker. This is usually an expensive mistake. With either Standard or Accelerated delivery, your ads begin to show at 12 am. in your time zone.

Unless you're advertising something that has specific interest at specific times of the day, you're usually best off leaving the default Standard Delivery method.

If you choose Accelerated Delivery, and your daily budget is not high enough to cover all of the impressions and search volume for your keywords, your ad will stop showing at some point during the day. With a low daily budget and Accelerated Delivery method your ads will begin showing at 12:00 am. and you may end up using up that budget before you want to. For instance do you really want all your clicks for an office products ad used up before office hours begin?

With accelerated delivery it's not uncommon for all your ads to show before the day is over, leaving a large part of the day with none of your ads running!

Expert! option: As we'll see in Advanced Options, you can in now select Day of Week and Time of Day you want your ad to show. This can be extremely beneficial depending on what you're advertising. Using that same office products example for instance, you can create a schedule so that your ads show during standard business hours. For example we can select Monday through Friday, 8 a.m. To 7 p.m. This optimizes our spend by ensuring our ads are running when our target market is most likely to see them.

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