INTRODUCTION AND TABLE OF CONTENTS FROM ADWORDS INSTANT EXPERT!

Adwords Instant Expert! - An “Insiders Guide” to all of the settings, strategies, and tactics used by the top AdWords experts.

Table of Contents.

1. Introduction.

2. Expert Settings!

3. Expert Checklist!

4. Expert Tactics!

5. Expert Strategies!

6. Expert Tools!

7. Expert Resources!
   

*** IMPORTANT – READ THIS FIRST! ***

How to use AdWords Instant Expert!

AdWords Instant Expert! is divided into sections. You will get the most out of it by starting at the beginning and going through to the end. However, if you are most concerned about optimizing your existing or new campaigns, you may want to go right to the Expert Settings section.

Introduction - The beginning of AdWords Instant Expert! will give you a brief overview and some introductory help in getting started with, and understanding AdWords. I'll give you some background on Google AdWords and how it has evolved, where the “Google Slap” came from, what it actually is, and how to beat it.

Expert Settings - The beginning of the Expert Settings section talks about important “beginner” aspects of setting up a new campaign, however, I recommend going through the entire section. The Expert Settings section isn't meant to take you through every AdWords setting, but rather to go over the key settings that are important for optimizing an expert campaign. At the end of the book we will go through each Adwords settings with an explanation and suggestion on how to best use them. The expert settings section will ensure that you take advantage of the key settings that are often missed, overlooked or misunderstood.

Expert Checklist - The AdWords Instant Expert! Checklist can be used for any new or existing campaigns. It is a detailed checklist to ensure that all your options are set for maximum effectiveness and campaign optimization. Expert Checklist will allow you to go through existing campaigns as well as new campaigns to insure that you do everything you should be doing to create highly optimized, effective campaigns. You should return to this section frequently, whenever you're going back through a campaign or beginning a new campaign. In fact you may want to print out the check list and keep it close at hand whenever you're in your account.

Experts Tactics are a number of specific PPC tactics that you can use right away to improve your results and gain competitive advantages. This is where many of the tricks and tips are. Experts tactics are the tactics that AdWords experts use to insure their campaigns are optimized and effective, including split testing, ad grouping, keyword management, positioning, bid management, keyword tracking, etc.

Expert Strategies - This section covers some of the more advanced strategies to produce expert results such as use of “ad spying” programs, understanding quality score, how to use the content network for high conversion, low-cost clicks, and advanced keyword research.

Experts Strategies goes into some of the more advanced strategies in detail. Reading through them will certainly give anyone ideas, however, I strongly suggest you stick with the basics until you feel comfortable and have had some successes with AdWords.

Expert Tools - This section goes over some of the tools and applications that we use here to manage over $100,000 in AdWords campaigns, and how we use them, including programs such as SpeedPPC, ZamDoo, Affiliate Radar, PPC Riches, KeywordSpy, and others. Expert tools also offers special exclusive discounts on these tools.

Expert Resources - this section includes a PPC glossary plus a list of valuable online references. Expert Resources is a listing of free and paid resources to help you improve your PPC advertising and make more money.

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